When Traders Hotel Manila thought of rebranding its brand, the management believed that it should focus on catering the new generation of independently minded business and leisure travellers – “Jeneration”.
The program started with the unveiling of the Hotel Jen logo and ribbon cutting initiated by Hotel Jen executives and owners, Mr. Gordon Aeria – General Manager of Hotel Jen Manila, Mr. Golden Whitehead – Director of Special Projects Hotel Jen Headquarters, Mrs. Kitchie Benedicto-Paulino – Chairman/CEO of New Riviera Hotel Development Corp., Mrs. Pia de Leon Ongsiako – Chief Operating Officer of New Riviera Hotel Development Corp., Mr. Paulo Paulino, Mrs. Christine Paulino, Mrs. Mayor Juliet Ferrer, Mr. Roger Rosales, Mrs. Jhona Paulino, Ms. Ruth Corcega – Director of New Riviera Hotel Development Corp.
Inspired by the virtual persona Jen, of a professional hotelier who delights life, travel and the adventure of discovering new places, Hotel Jen attends to guests with efficiency and attention, while also giving them information on the best local destination. The concept of Hotel Jen offers travellers greater flexibility to combine the boundaries between business and leisure.
“The rebrand is about changing our approach from the inside out to adapt to the rapidly changing needs of today’s ‘millennially minded’ travellers, which I believe should start at the very heart of our hotel – our staff. Our established team of loyal staff have spent the past few months embracing the Jen values: fun, friendly and fuss-free stay. Mr. Gordon Aeria, general manager of Hotel Jen Manila, added.
“Hotel Jen Manila will still bring guests the same level of quality as before but now with a more intuitive service attitude and relaxed, friendly style.”