Hotel Jen, the mid-range lifestyle hotel chain and newest brand of the Shangri-La group, is hosting 9 parties in 9 of her cities to celebrate her first birthday in style.
The parties are part of Hotel Jen’s “We are One” first-anniversary celebration since the rebrand of the newest Hotel Jen in Puteri Harbour was completed. So what’s next for Jen?
While individual hotels have marked their own anniversary milestones, holding the #NextJenParty is the first time all the hotels will celebrate together.
From a quirky “Mad Hatter’s Tea Party” in Beijing to an “Infinity Cool” pool party in the Maldives, every #NextJenParty will have a special theme that captures the unique spirit of each hotel and the cities they reside in.
“The Next Jen series is a platform that allows us to showcase what’s next for Hotel Jen through the latest trends and cultural influences that bring to life what we call ‘That Jen Feeling’, said Marisa Aranha, vice president of sales and marketing at Hotel Jen. “With a series of events having already taken place at Hotel Jen Tanglin, Singapore, we support local artists, talents and start-ups and create exciting occasions at each Hotel Jen. There will be more to come in 2016.”
Working with local artists, performers and chefs, Jen will infuse each #NextJenParty with the art, music, flavours and culture of that city. There will be colourful cocktails inspired by Batik artists in Puteri Harbour, street-art-inspired menus in Brisbane and a lively round of spice roulette in Penang.
It will be a true feast for the senses with a mouth-watering ‘Hawker Junction’ party in Singapore, a nostalgic Tram party in Hong Kong and a delicious ‘Wok & Roll’ party in Shenyang. The best part is, 9 amazing cakes offering a true taste of each city through local flavours and fragrances.
The 9 parties will take place at the same time and be streamed live via Periscope, so guests at each party can see each other and celebrate together. To join the festivities and watch a live stream of the party, click the following links on March 31 between 8-9pm (UTC+08:00).
Get an inside look at each event on Hotel Jen’s Facebook and Instagram channels or by searching #NextJenParty.
In addition to #NextJenParty, Hotel Jen launched the “We Are One” celebrations at the end of 2015 with a series of “24 hours in 24 seconds” video guides telling the stories of six exciting and vibrant cities through the eyes of Jen. You can find the city guides at www.hoteljen.com/cityguide/.
In the first phase of the Hotel Jen roll-out, the Traders hotels in Singapore, Hong Kong, Brisbane, Penang, Johor Bahru, Manila, Maldives, Beijing and Shenyang were rebranded to Hotel Jen from September 2014 to March 2015. Future Hotel Jen development projects are under discussion in key gateway cities in South East Asia, with two projects planned for opening in 2017 and 2018 in Malaysia.